Giving Back

TimberTop Adventures is proud to be part of the Pledge 1% movement, pledging 1% of product and 1% of sales to help support our community.
Pledge 1% is a global movement that encourages companies of all sizes to integrate giving back into their company’s lifestyle. Created in 2014, thousands of companies in almost 100 countries have already pledged 1% of equity, profit, product, or time to give back to their communities.
1% of Product: Every month we set aside the equivalent of 1% of adventure products we sell to support various select charities and organizations. Most of this support is accomplished by donating gift certificates to silent auctions and various fundraising efforts for team and organizations which in turn generally are, or support, customers of TimberTop Adventures. We also support the Big Brothers and Big Sisters organization by offering the Buy One Get One free program so the Big Brothers and Sisters can treat their “Littles” to a special adventure.
1% of Sales: While many of Pledge 1% participating companies donate 1% of profits we’ve decided to go even further choosing to donate 1% of sales instead. With these funds we have chosen to support two organizations that are near and dear to our heart; the Business Community Anti-Poverty Initiative (BCAPI) and Brilliant Labs.
To find out more about Pledge 1%, check out their website here.
The Business Community Anti-Poverty Initiative (BCAPI) is a not-for-profit organization focused on poverty reduction in Saint John. BCAPI believes that poverty can be substantially reduced if the community’s leadership focuses on this common goal and works with all sectors to create change. Specifically, BCAPI’s “When Children Succeed, We Break the Cycle” Project is a three year demonstration initiative between the NB Government, Living SJ and BCAPI. The project is led by the Anglophone School District South and began in September 2018. 7 schools that serve Saint John’s focus neighbourhoods (where the child poverty rate exceeds 70%) have each been provided 3 additional staff to help children from Kindergarten to Grade 2 overcome learning barriers caused by deep poverty and meet provincial literacy standards. While it is expected that 1000 children will substantially benefit from the initiative in the short term, BCAPI strongly believes this project can pave the way to improving New Brunswick’s education outcomes, ending generational poverty and strengthening our economic future.
Brilliant Labs is a movement which aims to foster creativity, innovation, and an entrepreneurial spirit through coding and the development of digital competencies for youth in Atlantic Canada.  Brilliant Labs was created in 2014 by a community of entrepreneurs, non-profits, municipalities and economic development agencies with initial support coming from the Provinces of New Brunswick, Nova Scotia, and the Atlantic Canada Opportunities Agency.
The impetus for the launch of the movement was an Atlantic Canada made CBC documentary called “Code Kids” which chronicled the pressing need to grow a skilled technology workforce and explored the Estonian and Finnish models which had gained international acclaim for integrating technology within schools in hands-on and meaningful ways to support student learning. Brilliant Labs understands that not everyone will grow up to be a software developer or an engineer. However, they know that the analytical, creative, critical thinking and problem-solving skills that often come with the meaningful use of technology can inspire young minds regardless of the path they choose for their careers. Through various Brilliant Labs supported initiatives, youth, educators, and community members are now developing their own prototypes, inventions, technologies, patents, and businesses by fostering a socially responsible entrepreneurial spirit and developing relevant coding and digital skills.